Buyer intelligence for apparel drops ↗
Recognize people who return for a new capsule, not just another checkout. Use participation to plan an invitation that respects size and stock constraints.
THE BUYER GRAPH FOR YOUR NEXT DROPInstall on Shopify ↗
Retinue
Know who deserves early access before your next drop.
Retinue connects your last 2–5 Shopify drops into a clear view of who came back, who your hidden VIPs are, and which audience to invite first.
Get a free Drop Buyer Audit ↗Explore the buyer graph ↓CROSS-DROP BUYER GRAPHIllustrative sample
01 / FIRST RELEASE02 / NEXT CAPSULE03 / LATEST DROP
Bought 3 reviewed dropsPrivate invitation candidate
FREE FOR QUALIFIED BRANDS · NO SHOPIFY LOGIN OR APP INSTALLUsually 48 hours after complete export + drop context
BUILT AROUND YOUR RELEASES
Drops · Capsules · Restocks · Limited releases · Preorders · Creator merch
01 / THE BUYER PROBLEM
Your store knows what sold.
Who returned?
Guest checkout, separate launches and broad customer lists can make loyal buyers hard to recognize. Retinue brings their drop history together so your next invitation has a reason behind it.
Not every possible identity match should be merged. Keep ambiguity visible and review the evidence.
01
Who came back?
02
Who gets first access?
03
Who needs a winback?
CONNECT → RECOGNIZE → INVITE → MEASURE
Every invitation
starts with a history.
Follow one sample buyer from a release to a reason for early access. These controls explain the workflow; they do not connect to a store.
ILLUSTRATIVE DEMO
Recent orders + named drops
Review the First Release, Next Capsule and Latest Drop. Keep product membership and launch dates alongside the order history.
3 reviewed releases → one history
Orders → buyer history → audience rule → next-drop review
INPUT → RETINUE → OUTPUT
Orders become histories.
Histories become audience rules.
YOUR INPUTS
Orders + named drops
Products, launch windows and a limited review period. Document what is included.
Connect. Review. Explain.
Buyer histories with visible identity uncertainty and participation across releases.
YOUR OUTPUTS
Audiences with a reason
Repeat-buyer cohorts, explainable tiers and a recommended next invitation.
THE REPORT / ILLUSTRATIVE SAMPLE
A clear launch plan,
built from your own history.
Your audit includes repeat buyers, VIP candidates, guest-checkout confidence, early-access recommendations, Klaviyo-ready rules and one practical next-drop play.
DROP BUYER AUDIT / SAMPLE 001Illustrative data only
Repeat buyers
Unique buyers purchasing in at least two of the three reviewed drops. A second order in the same drop does not count as a second participating release.
ONE NEXT-DROP PLAY
Start with a private invitation to reviewed Core Fans.
Confirm marketing consent, suppress unresolved identities, and check inventory before setting an access window. Keep first-timers on a separate second-purchase journey.
THE AUDIENCE EXPLORER · SAMPLE DATA
Your whole list
is not one audience.
Illustrative audience · groups may overlap428
Drop Loyalists
Bought 2+ reviewed drops
Example buyers: R-014, R-022
Invite before public launch. Explain the access window and check stock.
A DIFFERENT FIRST INVITATION
Recognition.
Then early access.
An illustrative walkthrough. No message is sent, no discount is created and no live store is changed.
SAMPLE BUYER R-014Three drops.
Core Fans / reviewed history
Three drops.
A reason to invite first.
Core Fans / reviewed historySTEP 1 / 4
Eligibility: R-014 bought all three reviewed releases. Identity reviewed; messaging permission must still be checked.
Read the complete walkthrough
- Eligibility: R-014 bought all three reviewed releases. Identity reviewed; messaging permission must still be checked.
- Invitation preview: “You have been here for our last three drops. Here is your first look at the next one.”
- Early-access window: the illustrative private window opens 24 hours before public release. An optional perk must be configured separately.
- Public release: the store opens the release to its wider audience. Review cohort participation after the window closes.
A CLEAR HANDOFF TO KLAVIYO
The audience rule.
Ready for your next step.
An audit recommends segments. Live integration requires the installed app, configuration and verification of delivery.
Core Fans
3 reviewed drops • Sample R-014
Select Inspect to see the profile fields defined in the app client. This is a preview, not a completed sync.
The implemented queue worker sends tier, drop count and spend, then emits Tier Unlocked. Other declared event names and next_drop_access_at are not populated by that worker. Confirm account delivery before scheduling. Read the integration boundaries →
MEASURE · SAMPLE DATA
Did the same
buyers come back?
Freeze the cohort before the next drop. Keep the denominator visible when the picture changes.
96
Core Fans in the original cohort
Three reviewed releases. No next-drop outcome observed yet.
Returning-buyer revenue is a separate measure. Specify currency, period, tax, shipping and refund treatment before reporting it. Identity gaps and stock availability can affect cohort counts. Read the definitions →
KEEP THE PICTURE CURRENT
The audit proves the graph.
Retinue keeps it live.
An audit is a snapshot. In the installed app, new orders update buyer history and supported tier workflows as your drop calendar moves forward.
Check ingestion, identity review and integration delivery before acting. The audit does not create an ongoing store connection.
Install Retinue ↗FOR THE WAY YOU RELEASE
Different products.
The same returning-buyer question.
Buyer intelligence for beauty launches ↗
Separate enthusiasm for a new launch from routine replenishment. Give each behavior an appropriate next message.
Buyer intelligence for creator merch ↗
Recognize supporters across releases and collaborations. Keep recurring support distinct from interest in a single collaboration.
Buyer intelligence for collectible releases ↗
Use release participation to inform scarce allocation. Keep the rules understandable and your review process visible.
Launch audiences for retention teams ↗
Give campaign planning a buyer-level starting point. Make rules, handoff and measurement understandable to everyone involved.
Drop buyer audits for agencies ↗
Start a retention conversation with a bounded review of a client’s recent releases. Turn findings into a clear client handoff.
06 / KEEP THE GRAPH LIVE
The audit is the start.
The next drop is the payoff.
Frontend
For stores running occasional drops.
$29/month
7-day free trial
View on Shopify- Up to 3 drops
- Basic buyer graph
- Tier labels
- Klaviyo segment sync
- Email support
Core
RecommendedFor stores with regular drop calendars.
$79/month
Billed through Shopify
View on Shopify- Unlimited drops
- Full buyer graph
- Custom tier rules
- Early-access perks
- Discount code generation
- Subscription box workflows
- Priority support
Enterprise
For high-volume brands and agencies.
$500/month
Billed through Shopify
View on Shopify- Everything in Core
- Custom integrations
- Dedicated onboarding
- SLA
All prices in USD. Start with a free audit, or install the app when you're ready. Payments are handled by Shopify.
RESEARCH FROM THE RETINUE JOURNAL
Make the next drop count.
Retinue implementation, trust, and product education
What Data Does a Shopify Retention App Need?
· Sujit Chankhore
Read the guide ↗Retinue implementation, trust, and product educationHow to Connect Shopify and Build Your Buyer Graph
· Sujit Chankhore
Read the guide ↗Retinue implementation, trust, and product educationHow Retinue Works: From Shopify Orders to VIP Tiers
· Sujit Chankhore
Read the guide ↗BEFORE YOUR NEXT DROP
Your next-drop list may already be hiding in Shopify.
Tell us about your store. If your brand is a fit, we’ll send a short checklist for the limited export and drop details we need.
- You sell through releases, drops or limited launches.
- You have recent releases to compare.
- You can provide a limited order export and drop context.
Free for qualified brands. Usually ready within 48 hours after your complete export and drop context arrive. Do not send customer order files with this initial request.
Inspect the sample report ↗Is the audit really free?
Yes. The founding audit is free for qualified Shopify brands with at least two recent drops or limited launches and a relevant order export. No app installation is required.
Do you need Shopify admin access?
No. The free audit uses a limited order export. We never ask for your Shopify password, payment card data, or private API keys.
What do we need to send?
Orders from your last 2-5 drops, plus drop names, launch dates, and product identifiers. We send a short export checklist after checking fit.
How long does it take?
Usually 48 hours after we receive your complete export and drop context.
What if customers use guest checkout?
Retinue flags potential repeat buyers and identity ambiguity. Match confidence stays visible so uncertain matches can be reviewed before you use them for benefits.
Do we need Klaviyo?
No. You can use the recommendations with Shopify Email, an SMS platform, or a manual launch list. The Retinue app also supports Klaviyo signals and segments.