Choose eligible buyers
Start with a documented tier or repeat-participation rule. Exclude unresolved identities and respect email consent and your store’s own purchase restrictions.
Set an access window
For example, invite an eligible cohort 24 hours before a public launch. This is an illustrative schedule, not a universal recommendation. Check product availability, time zones and available stock.
Separate invitation from access
A message describes the benefit; your configured store workflow must enforce access. Retinue includes early-access and discount-code services, but the public demonstration never changes a real store.
Review the next release
Record who was eligible, who received a message in your sending tool, and who later bought. Observed differences do not establish that early access caused additional revenue.
Before you begin
Can I explore this without installing?
Yes. The sample report explains the workflow, and qualified brands can request an audit without Shopify login or app installation.
Will this automatically launch a campaign?
No. Recommendations and sample interactions do not send messages or change your store. Configure and verify your actual workflow in the app and sending platform.