Map the capsule
Group products into named releases and record whether a restock belongs to the original capsule or a separate buying window. Size exchanges should not automatically become a new loyalty signal.
Build a useful first list
Illustrative example: buyers of two previous capsules qualify for a first-look message. Review product and size availability before promising a limited allocation.
Make the invitation specific
Share the collection story, launch time and the actual early-access terms. Keep a separate first-time-buyer introduction for customers who joined only at the last restock.
Review after launch
Compare return participation within the same cohort and note sellouts that prevented purchases. A missed launch does not necessarily mean a buyer lost interest.
Before you begin
Can I explore this without installing?
Yes. The sample report explains the workflow, and qualified brands can request an audit without Shopify login or app installation.
Will this automatically launch a campaign?
No. Recommendations and sample interactions do not send messages or change your store. Configure and verify your actual workflow in the app and sending platform.