Define launch versus refill
A limited shade release and a replenishment order answer different questions. Name your review windows so a frequent refill customer does not become a launch loyalist by accident.
Compare product participation
Illustrative example: identify buyers who joined two limited-edition launches, then inspect their product mix. A high-spend group may overlap but should retain its own rule.
Choose a useful invitation
Offer an early look at a relevant collection where stock allows. For replenishment buyers, explain product relevance instead of assuming scarcity will motivate them.
Keep claims grounded
Retinue describes purchase behavior. It does not infer skin conditions, product suitability or individual health needs from order history.
Before you begin
Can I explore this without installing?
Yes. The sample report explains the workflow, and qualified brands can request an audit without Shopify login or app installation.
Will this automatically launch a campaign?
No. Recommendations and sample interactions do not send messages or change your store. Configure and verify your actual workflow in the app and sending platform.