Freeze the cohort
Define eligible buyers using the reviewed releases before a new drop opens. Report both the original cohort size and the number observed buying in the subsequent release.
Define returned buyers
In the illustrative example, 32 of 96 Core Fans buy in the next release: 33.3%. Count buyers once, even when they place multiple orders. Missing or unresolved identities can undercount participation.
Separate revenue from participation
Returning-buyer revenue is revenue from the defined returning-buyer cohort within the selected period. State currency, tax and shipping inclusion and refund treatment. Do not combine incomparable currencies or imply that gross order totals are net revenue.
Avoid causal claims
Product assortment, availability, pricing, timing and marketing all affect results. A before-and-after cohort view describes observed behavior; it does not isolate incremental lift.
Before you begin
Can I explore this without installing?
Yes. The sample report explains the workflow, and qualified brands can request an audit without Shopify login or app installation.
Will this automatically launch a campaign?
No. Recommendations and sample interactions do not send messages or change your store. Configure and verify your actual workflow in the app and sending platform.